Celebrity Endorsement

EFFECTIVENESS OF CELEBRITY ENDORSEMENT IN PASSENGER go SEGMENT I gestate always wondered if celebrity bothowments in truth control or should work in case of cable car companies in India. A motorcar purchase in India is the due south biggest enthronization that any maven makes after his/her home and unlike a home, a car is a depreciating asset, hence the decision of purchasing a particular car or a mug allow come after a lot of deliberation, consulting and discussions. It is similarly the solid ground that most of us overlook many an(prenominal) a things discase to play safe and stick with a particular brand, something which has worked really well for Maruti Suzuki. Celebrity endorsement involves galactic amounts of gold and that money can be well spend in determine the car even more competitively or amend the infrastructure and the after sales support. unity might also argue that celebrity endorsement worked in favour of Hyundai for its gnomish hatchb ack Santro. The success of the Santro is partly attributed to the situation that it was endorsed by Shahrukh caravanserai but then we also dumbfound examples like Yamaha India which employ John Abraham, Bajaj using Jackie Chan for its Discover trial play and Chevrolet India who must hand spent huge amounts to undertake Saif Ali Khan and Rani Mukherjee on board. The Shah Rukh Khan and Hyundai is a one off case.

It must be remembered that Hyundai was coming into India with a clean slate and the Satchi and Satchi ad campaign was well conceived. If we remember it was all about convincing SRK to endorse their pro duct in the initiatory case. LML roped in t! he same SRK to cheat on their products at the reckon when they were trying to push sales with their freedom and CRD 100 models. They did not sell. Obviously the Hyundai success cannot be personate down to SRK alone. GM, LML and Yamaha have been underperforming companies and none of the celebrities could do anything about it. Sachin Tendulkar could do nothing for FIAT. If muckle conspire the way they did at the time of the launch of the Santro,...If you motive to get a full essay, post it on our website: BestEssayCheap.com

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