Media Mix

Hocking Hills State commonality is in the Southern east Ohio . It is a park that boasts a large variety of natural sites much(prenominal) as hills , caves and lakes It therefore allows its visitors to experience and enjoy many contrary amateur activities such as camping , poultry ceremonial , trekking picnicking , look for etc . They have in addition created other facilities such as swimming pool , spa , volley ball touring car court etc for staying visitors (Heart of Ohio 2007 . The park promotes itself through periodic campaigns on print-media and idiot box . It likewise has a comprehensive website and a large centre of onward motional literature some it on the profits . The park also promotes itself through travel and tourism agenciesThe theorise at submit is to advise the management of the park about what media mix should they put on to advertise the park that is the heterogeneous media channels that should be utilise for most effective advertizing strategy (Gureskin 1989 . The park has various facilities that can become fire tar consume marketing campaignsExamples atomic number 18 its tinkers dam watching facilities and its wedding site Campaigns can be lam on these specific facilities with a target market strategy through television , print-media and internet advertising . For pillow trip-up their wedding site can be advertised on the Wedding Channel portal on the internet hangout the boo watching facilities can be promoted on beast Planet .

Also t! he media channels used for advertising should be changed every couple of weeks . For example the wedding site onward motion can be done through some magazines and the bird watching facilities can be promoted on travel and tourist site . In conclusion the park should use put in media mix for each recreational products emphasizing on the come up of penetration the media has in the relevant market segmentReferencesHeart of Ohio (2007 . Hocking Hills State put . Retrieved January 8 2007 , from Heart of Ohio Web site http / web .heartofohio .com /HockingHillsStatePark .htmGrueskin , R (1989 . The media mix : marketing magic that makes money dig perseverance . Retreived from Find Articles Web site http /findarticles .com /p /articles /mi_m3197 /is_n3_v34 /ai_7506383...If you want to get a full essay, order it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay